Tourist Board 50 Years 1955 - 2005
...sharing the Jamaican
Anniversary Exhibition Launch
Civic Center, Sam Sharpe Square, Montego
Bay - Thursday, December 15, 2005
develop and market the tourist industry
so that Jamaica remains the premier
Caribbean tourism destination"
to organize a Bureau responsible for
marketing Jamaica resulted in
the formation of the Jamaica Tourist
Association, a private sector entity
supported by the government, in 1910.
Its primary purpose was to enhance
the claims of the colony as a health
and pleasure resort and provide reliable
information to both prospective visitors
and those already holidaying in the
1922 the government started its direct
intervention in the promotion of the
industry and enacted laws which
saw the establishment of the Tourist
Trade Development Board. This entity
and the Jamaica Tourist Association
was amalgamated in 1926.
the early 1950s it became evident
that the island needed a much
more effective organization with a
greater scope of responsibility and
operation. In 1954, the Tourist Trade
Development Board was abolished and
the Jamaica Tourist Board (JTB), governed
by the Tourist Board Act, created.
The Board which came into being April
1, 1955 is completely financed by
the government of Jamaica.
keeping with its mandate, the JTB
maintains an international network
of representatives/offices in key
markets. In Jamaica, it's offices
are in Kingston, Montego Bay and Port
Antonio. Its Board of Directors sets
policies for the functioning of the
organization and the Director of Tourism
is responsible for the day-to-day
administration with the support of
two Deputy Directors - Marketing and
Sales and their respective teams.
The government of Jamaica overseas
the board through the Ministry of
Industry and Tourism.
Clive Taffe - Regional Director,
Charles Dufour - Blessed Sacrament
Cecil Davis - Deputy Mayor, Montego
Horace Peterkin - President, JHTA
Mark Kerr-Jarrett - President,
Montego Bay Chamber of Commerce
Paul Pennicook - Director of Tourism